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Duotone panel — violet briefing on the left, lime-sealed detail sheet on the right.
manageable and light
Spray evenly to saturate hair thoroughly
blowout look
Apply to shampooed hair
unmanageable and porous
Alter Ego Italy Urban Proof Shampoo 8.45 Oz Bleach / Lighteners manageable and lightThe Alter Ego Urban Proof Charcoal Shampoo is an everyday ritual shampoo for detoxifying hair and removing harmful pollution. Smog, fine particulates, heavy metals, and more are all a part of the urban lifestyle. These air pollutants can cause your hair to prematurely age, become dehydrated, and promote dullness. Combat the urban environment with Alter Ego Urban Proof Shampoo. The Urban Shield Technology in this shampoo is rich in active ingredients